About
Welcome to Wild Phoenix Boutique
Wild Phoenix is a coastal lifestyle boutique based in Ocean City, NJ. During the summer weโre rooted at the Jersey Shore, and during the winter we bring the brand out west for pop-ups and markets across Arizona. Our style blends beachy, effortless pieces with a little coastal cowgirl energyโperfect for sunny days, salty air, and summer wherever you are.
Behind the Brand
Hey, Iโm Keely! I took over Wild Phoenix Boutique from my mom when I was 20, and Iโve been running the shop ever since. I love curating pieces that feel like summer and helping you find outfits that make you feel confident! Stop by the store and say hi โ Iโm always down for a little yap sesh. During the winter, youโll also find us bringing Wild Phoenix out west for pop-ups across Arizonaโ chasing the warm weather!
Meet Our Founderย
My mom, Kimberly, started Wild Phoenix in 2021 while she was in remission from breast cancer. What started as a small beachside boutique turned into something way bigger thanks to her genuine kindness, warmth, and ability to make every person feel like a close friend.
When her cancer came back later that year, I stepped in to help at the store. After she passed in July 2022, I took over full time at 20 years old. Wild Phoenix is now my way of keeping her spirit aliveโthrough the clothes we sell, the people we meet, and the community weโve built.
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Contact Us
Got questions or need help? Send us an email anytime at wildphoenixboutique@gmail.com. Weโre here for you!
Return Questions?
Easy 30-day returns on online orders ๐ค If it doesnโt work out, just send it back.
Online orders are eligible for returns within 30 days of delivery. In-store purchases are eligible for returns within 14 days, or store credit within 30 days.
Items must be unworn, unwashed, with tags attached, and returned with a receipt. Bikinis, sale items, and select marked final sale items are final sale.
To start a return, email wildphoenixboutique@gmail.com with your order info.
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