About
Welcome to Wild Phoenix Boutique
Wild Phoenix is a coastal lifestyle boutique based in Ocean City, NJ. During the summer we’re rooted at the Jersey Shore, and during the winter we bring the brand out west for pop-ups and markets across Arizona. Our style blends beachy, effortless pieces with a little coastal cowgirl energy—perfect for sunny days, salty air, and summer wherever you are.
Behind the Brand
Hey, I’m Keely! I took over Wild Phoenix Boutique from my mom when I was 20, and I’ve been running the shop ever since. I love curating pieces that feel like summer and helping you find outfits that make you feel confident! Stop by the store and say hi — I’m always down for a little yap sesh. During the winter, you’ll also find us bringing Wild Phoenix out west for pop-ups across Arizona— chasing the warm weather!
Meet Our Founder
My mom, Kimberly, started Wild Phoenix in 2021 while she was in remission from breast cancer. What started as a small beachside boutique turned into something way bigger thanks to her genuine kindness, warmth, and ability to make every person feel like a close friend.
When her cancer came back later that year, I stepped in to help at the store. After she passed in July 2022, I took over full time at 20 years old. Wild Phoenix is now my way of keeping her spirit alive—through the clothes we sell, the people we meet, and the community we’ve built.
Contact Us
Got questions or need help? Send us an email anytime at wildphoenixboutique@gmail.com. We’re here for you!