About
Welcome to Wild Phoenix Boutique
Your go-to spot on the Jersey Shore for effortless, laid-back style with a coastal edge. Based in Ocean City, NJ, we mix beach-ready looks with a little coastal cowgirl energy—perfect for sunny days, salty air, and summer nights out.
Behind the Brand
Our Mission
Wild Phoenix is more than just a boutique—it’s built on connection, community, and honoring where we came from. Every item is picked with purpose to help you feel good and live fully.
Meet Our Founder
My mom, Kimberly, started Wild Phoenix in 2021 while she was in remission from breast cancer. What started as a small beachside boutique turned into something way bigger thanks to her genuine kindness, warmth, and ability to make every person feel like a close friend.
When her cancer came back later that year, I stepped in to help at the store. After she passed in July 2022, I took over full time at 20 years old. Wild Phoenix is now my way of keeping her spirit alive—through the clothes we sell, the people we meet, and the community we’ve built.
Contact Us
Got questions or need help? Drop us a line anytime at wildphoenixboutique@gmail.com. We’re here for you!